Invoy is a weight management program that uses patented breath technology to measure fat burn more accurately and faster than a bathroom scale. Invoy’s mission is to provide its members the tools to understand their state of well being and achieve their goals through structured science and support.



I lead the evolution of the new brand identity, developing and designing the updated look and feel across all of Invoy’s user experience touchpoints including app, website, digital + physical collateral, and packaging. I collaborated with freelance contractors to build brand library assets including illustration, photography, web (development) to be used in alignment with new brand standards.

Client: Invoy
Head of Design: Kevin Bethune


Head of Creative: Jennifer Merrell 

Head of Product: Minh Nguyen
Art Director: Jesse Merrell



Illustrator: Ayumi Takahashi


Developer: Christian Laufenböck


Packaging Experience Lead: Winnie Yuen

Photographer: Shawn Lowe